The Value Betting Blog

The Simple Science of Profitable Betting

Australian Bookmakers: Best Australian Betting Sites 2021

Best Australian Betting Sites 2020

Updated October 2020 – BetEasy removed, TopSport added

Australia loves to bet. Like, really loves to bet.

But due to government regulations, the amount of bookmakers has gone down, but the demand has gone up. Now more than ever we need to know who really tops the list of Best Australian Betting Sites. Well, here you go…

In 2016, new Australian online betting laws were introduced, international bookmakers were forced to get licensed in Australia or risk some hefty fines. Many decided it wasn’t worth it and banned Australian users.

But no need to panic, Australia retained some great online bookmakers and other new Australian betting sites have stepped up to the plate.

Here we will review our top Australian bookmakers and compare our picks for the best Australian betting sites!


Ladbrokes Review

Ladbrokes Homepage Interface

Ladbrokes entered the Australian market in 2013 after being a staple of UK sports betting for a long time. They have had massive growth in the Australian sports betting market over recent years with strong media campaigns and an emphasis on Australian football.

Ladbrokes has built a reputation for having excellent promotions while covering a wide range of sports. With new ‘odds boost’ and ‘money-back’ promotions daily, there is certainly money to be made when used correctly, If they don’t ban you from promotions.

The interface is clear and easy to navigate with an emphasis on current promotions. The app also performs quickly, overall the user experience is near perfect. Solid odds and ease of use make Ladbrokes a great option!


  • Easy to navigate
  • Excellent promotions
  • Wide range of markets


  • Quick to ban users from promotions
  • Have been known to limit successful accounts

Check them out here —

Bet365 Review

Bet365 Homepage Interface

Based in the UK and founded in 2000, Bet365 is the world’s most active bookmaker as well as one of the most used Australian bookmakers. With an ever-growing number of markets and highly competitive odds across the board, it isn’t hard to see why many users choose Bet365 as their primary Australian bookmaker!

With a simple and ‘business-like’ interface Bet365 doesn’t try to be flashy. Instead of all the bells and whistles, you’ll find on some other major Australian betting sites, here you just have simplicity and functionality.

What they lack in promotions they make up for with a clinical, accessible and wide-ranging betting experience; while maintaining excellent odds across the board.


  • Top of the industry odds
  • Huge range of markets
  • Quick to publish markets
  • Simple Interface


  • Very few promotions compared to Australian competitors
  • Have been known to limit successful accounts

Check them out here —

TopSport Review

TopSport Best Australian Bookmakers

TopSport is finally getting the credit it deserves. An Australian bookmaker that doesn’t limit and cripple every winning bettor, who’d have thought?

A business-like interface, with a business-like approach to betting. If you’re just looking to make a quick buck on promos, go elsewhere. But, if you are a serious bettor this is where you want to be.

TopSport doesn’t limit profitable bettors in the same way most bookmakers do, they encourage winners to challenge them. That is a refreshing change, there are max bet limits at all bookmakers but TopSport has built a reputation of fairness with all bettors.

Great odds, winners welcome, and an easy to navigate interface; TopSport is hard to fault


  • Lots of markets
  • Great odds
  • Easy to navigate
  • Winners welcome


  • Fewer lucrative promos than competitors

Check them out here —

Sportsbet Review

Sportsbet Homepage Interface

Established in 1993, Sportsbet was Australia’s first licensed bookmaker. They have set the benchmark to which all other Australian bookmakers are compared and boast more users than any other Australian Bookmaker, no list of best Australian Betting Sites would be complete without them. With no signs of slowing down, Sportsbet is a behemoth in the bookmaker battles.

Sportsbet is the great all-rounder, with competitive odds, endless promotions and a big range of markets; you will not be left wanting.

The interface is simple, easy to navigate and translates well to its smartphone app. It’s no surprise that many Australian sports bettors started on Sportsbet and haven’t left since!


  • Clear interface
  • Lucrative and constant promotions
  • Wide range of markets


  • Have been known to limit successful accounts

Check them out here —

Betfair Review

Betfair Homepage Interface

Betfair is the odd one out in this comparison, in that it’s a betting exchange rather than a traditional bookmaker. In simple terms, this means you can bet against other punters rather than directly against the bookmaker. Follow this link to read more about how betting exchanges work, from Betfair themselves –

Betfair has built a huge user base of seasoned sports bettors trying to get away from account limiting bookmakers. You cannot be limited on Betfair. Huge plus!

You won’t find many promotions on Betfair and you may find the interface tricky at first. However, if you are serious about your sports betting it is worth the time, Betfair can be extremely lucrative.


  • Player vs Player rather than Player vs Bookmaker
  • No limiting of accounts
  • Ability to ‘Lay’


  • Can be a learning curve
  • Limited promotions

Check them out here —

PointsBet Review

Pointsbet Homepage Interface

The new kid on the block, Pointsbet popped up in Australia just a few years ago. Since that time they have made some waves with industry-leading promotions and media campaign with Ex NBA stars like Allen Iverson and Chris Bosh.

Clearly trying to explode into a strong online sports betting industry they have emphasised Australian sports and lead the pack with total Australian Football markets. While also introducing a new ‘Spread Betting’ format that can be read about here

With the simplest interface in the market, they certainly want to make the promotions the focal point. So far Pointsbet has made all the right moves and is certainly one to watch.


  • Extremely simple layout
  • Top of the industry promotions
  • Innovative new markets


  • Quick to ban from promotions
  • Have been known to limit successful accounts

Check them out here —

Best Australian Betting Site – Verdict

The best? That really depends. If you want to take advantage of some amazing promos, go with Pointsbet.

If you want a good all-round experience with good promos, plenty of markets, and solid odds; It’s got to be Sportsbet or Ladbrokes.

Betfair is a whole other kettle of fish, I delve into why you should use exchanges here – Why You Should Use Betting Exchanges

But, if you want the biggest range of markets with terrific odds, Bet365 – easily. And, any profitable bettor would be remiss if they didn’t take advantage of TopSports generous conditions for profitable bettors.

The best one-two punch for any successful sports bettor in Australia is undoubtedly Bet365 and Topsport.

With all that said, you are being negligent if you don’t have accounts with all of the above bookmakers. Being the best Australian betting site means nothing when it comes down to a single bet placed on a single event, all you’re looking for in that situation is the best odds. Spread the love, take every inch of value you can from your system.

Think we’re wrong? Let us know in the comments, or call us out on Twitter. We’re ready!


Leave a Reply